March 2021 marked the 12th month since the World Health Organization declared Covid-19 a global pandemic. This short one-year period felt like a life time to many people as our lives changed drastically. The business community is no different. In this 2-part series, we will look at how doing business has changed during this past [...]

With everyone stuck at home due to the pandemic in 2020, it was no surprise that video streaming has shot up tremendously during the past year. Since online videos can be accessed via multiple channels, its popularity as a marketing tool is growing faster than TV. Here’s how your business can excel in video marketing [...]

An attractive customer loyalty programme can help you retain customers as well as gain new ones. Running a successful programme definitely requires technology, resources, capital and manpower depending on the scale and features. Here is a brief outline of what it takes to create a customer loyalty programme: Costs Conventional loyalty programme uses physical membership [...]