In part 1 of this 3-part series about value proposition (VP) for businesses, we covered the concept and its importance in marketing. This article will provide a step-by-step guide on how to create a VP that works for your business. Step 1: Understand your customers An effective VP must address what your customers truly need [...]

With increasingly sophisticated consumers, it takes more than just the basics for businesses to convert them into paying customers. As entrepreneurs, you need to convince potential customers to choose your business over your competitors, and this is where value proposition (VP) plays an important role.  In this 3-part series, we will look at all aspects [...]

If you have survived the Covid-19 pandemic as an entrepreneur, you would have realised by now that the business landscape has evolved drastically over the past year. For small and medium-size enterprises (SMEs), industry experts have identified these 3 trends that will influence the way you market your business this year: Social media The contactless [...]