Resources

March 2021 marked the 12th month since the World Health Organization declared Covid-19 a global pandemic. This short one-year period felt like a life time to many people as our lives changed drastically. The business community is no different. In this 2-part series, we will look at how doing business ...
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The Covid-19 pandemic has wrecked havoc in our lives over the past one year and transformed the way business is done. In part 1 of this 2-part article, we looked at the major shift and 3 strategies that dominated the business landscape. For part 2, we will identify the 3 ...
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With everyone stuck at home due to the pandemic in 2020, it was no surprise that video streaming has shot up tremendously during the past year. Since online videos can be accessed via multiple channels, its popularity as a marketing tool is growing faster than TV. Here’s how your business ...
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An attractive customer loyalty programme can help you retain customers as well as gain new ones. Running a successful programme definitely requires technology, resources, capital and manpower depending on the scale and features. Here is a brief outline of what it takes to create a customer loyalty programme:
  1. Costs
  2. ...
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A catchy, memorable and impactful tagline can go a long way in making a lasting first impression of your business. A great tagline creates a positive image of your business and helps your customers identify your brand. Here are 5 quick tips to craft a successful tagline:
  1. Short and ...
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