With increasingly sophisticated consumers, it takes more than just the basics for businesses to convert them into paying customers. As entrepreneurs, you need to convince potential customers to choose your business over your competitors, and this is where value proposition (VP) plays an important role.  In this 3-part series, we will look at all aspects [...]

If you have survived the Covid-19 pandemic as an entrepreneur, you would have realised by now that the business landscape has evolved drastically over the past year. For small and medium-size enterprises (SMEs), industry experts have identified these 3 trends that will influence the way you market your business this year: Social media The contactless [...]

The Covid-19 pandemic has wrecked havoc in our lives over the past one year and transformed the way business is done. In part 1 of this 2-part article, we looked at the major shift and 3 strategies that dominated the business landscape. For part 2, we will identify the 3 key challenges that business owners [...]