With the dominance of the Internet and smart technology as the agents of disruption, advertisements and promotions are no longer the best marketing tools to woo your customers. Instead, use these 5 tips in your content marketing to connect with your customers: 1. Empathy The Covid-19 pandemic has further emphasised ...
The Covid-19 pandemic forced many businesses to review their marketing strategies. The shift in marketing approach has in fact started more than two decades ago with the emergence of the Internet, smart phone and social media. The pandemic only accelerated the process. If your marketing efforts have not yielded the ...
Marketing for businesses across industries is driven by technology more than ever since the Covid-19 pandemic. Watch out for these 5 tech-based marketing trends for the new year: 1. Integrated Customer Experience The past two years have seen the closure of many physical stores with minimal online presence while online ...
The Covid-19 pandemic has transformed the business landscape over the past 2 years. With the continuous shift towards online operations, entrepreneurs would need to focus on these 3 areas for successful marketing in the next 12 months: 1. Seamless Customer Experience Many businesses have transitioned to online platforms out of ...
The battle of Covid-19 is far from over but it is safe to say that many nations are managing the pandemic as best as they can. As we start this new year with renewed hope, we can take this time to reflect on the 3 major lessons that the pandemic ...
