Marketing for businesses across industries is driven by technology more than ever since the Covid-19 pandemic. Watch out for these 5 tech-based marketing trends for the new year:
1. Integrated Customer Experience
The past two years have seen the closure of many physical stores with minimal online presence while online retailers thrived. This does not mean the demise of physical stores but rather a change of its role in business. In 2022, physical stores must go beyond showcasing products; they need to engage customers to create an excellent customer experience that builds brand loyalty. There will also be an uptake in Virtual Reality (VR) and Augmented Realty (AR) technologies to enhance the shopping experience at home.
2. AI (Artificial Intelligence) Automation
More and more businesses will use AI-powered technology and automation such as voice search, smart assistants and chatbots. These features take the grunt work out of marketing for businesses to focus on providing excellent customer experience. Combined with big data and predictive analytics, AI can help your brand gain insights into your customers’ buying behaviour for better conversion.
3. Video Marketing
Video marketing has proven to be more popular than ever because it is a fun and easy way to learn about new products. The variety of video content includes product demos, webinars, and live video events to keep your customers engaged. For example, coin laundry owners can host live videos of doing laundry at their shops to show customers what to expect when using their services.
4. Push Notifications
With the uptake of smart devices, push notifications will become an essential digital marketing tool in 2022. It is the easiest way to stay in touch with your customers. However, be careful not to cross the line when planning your push notifications to avoid high unsubscribe rates.
5. The Internet of Everything
With the switch to online shopping through everyday devices connected to the Internet, the Internet of Things (IoT) has become the most effective way to reach your target customers. The technology is becoming smaller and cheaper all the time. This widening web of connectivity will generate a huge quantity of data that can be used to create a unique and personalised customer experience.
Technology is indispensable in life and business in this post-pandemic era. Harnessing technology will give your business the edge to navigate the new normal. If you need to upgrade your laundry equipment, PLE Laundry Equipment Sdn. Bhd. offers the latest technologically enhanced laundry equipment. Call us at 016-262 2965 or 03-5633 6405 today.
