With the dominance of the Internet and smart technology as the agents of disruption, advertisements and promotions are no longer the best marketing tools to woo your customers. Instead, use these 5 tips in your content marketing to connect with your customers:
1. Empathy
The Covid-19 pandemic has further emphasised the need to empathise with your customers. This will enable you to provide solutions to the challenges they face through the content you published. For example, laundry service users may worry about hygiene practices and want to learn more ways to sanitise their laundry to prevent Covid-19 infection. Laundry businesses can publish laundry tips to draw their customers’ attention.
2. Frequency
Since consumers are spending more and more time online these days, it makes sense to publish your content regularly. This practice not only helps brands to spread awareness, it also creates a familiarity for your customers. You can generate better traffic that could lead to higher conversion rates when you consistently deliver content your customers want.
3. Customer Interests
The content you publish does not always have to be product-specific. It is better to broaden your scope to topics that may interest your customers. In order to find the right topics, you must first understand the demographics and lifestyle of your target audience. Talk about the latest fashion trends, hobbies or social issues that may be relevant to them to build a rapport.
4. Interaction
It is not enough to just publish content regularly. A meaningful connection is built when you interact actively with your customers. It could be answering a simple enquiry, responding to an interesting comment or just thanking a customer. Every interaction counts in creating a lasting impression.
5. Showcase your expertise
In addition to your customers’ topics of interest, good content marketing should also provide expert advice that only industry insiders can deliver. This approach is the best way to impress your customers and convince them that they made the right choice to choose your products or services.
Building a solid relationship with your customers through content marketing takes time and effort but it will ultimately serve your business well. PLE Laundry Equipment Sdn. Bhd., Asia’s No. 1 coin laundry distributor, is your best partner for any laundry business. Contact us at 016-262 2965 or 03-5633 6405 today to start your entrepreneur’s journey.
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