3 Major Marketing Strategies for 2022

The Covid-19 pandemic has transformed the business landscape over the past 2 years. With the continuous shift towards online operations, entrepreneurs would need to focus on these 3 areas for successful marketing in the next 12 months:

1. Seamless Customer Experience

Many businesses have transitioned to online platforms out of necessity over the past 2 years. While brick and mortars operations were reopening towards the end of 2021, online platforms remain the preferred channel for most customers. This year, businesses must focus on creating a seamless world-class customer experience that bridges both the online and physical platforms to keep customers coming back. Marketing efforts must highlight the efficiency, convenience, knowledge and comprehensive service your business provides across all platforms. More importantly, you must deliver as promised.

2. Empower Your Employees

Your employees will remain your biggest asset when it comes to delivering exceptional customer experience. With online platforms being the main channel of engagement with customers, your employees must be well-trained to handle all types of enquires and problem solving for your customers. Ensure that every employee understands your brand mission and values. Get them excited to serve customers by giving incentives for job well done. A happy, skilled, knowledgeable and motivated employee is your best marketing tool.

3. Content Visualisation

Visual content is the way forward with the rising popularity of Tiktok. Research has shown that people prefer visual content to plain text. Adding infographics, images, and videos to your marketing materials and posts will attract more viewers. Live videos are also very effective for marketing your products and services in an interactive manner while maintaining social distances. For example, coin laundry owners can use live videos to highlight the safe and clean environment of their operation.