Many businesses are still recovering from the tremendous impact of the Covid-19 pandemic over the past year. It is understandable that you are finding ways to cut cost in running your business. However, this does not mean you have to cut back on marketing. Here are 5 marketing strategies that ...
With so many businesses competing to win over consumers these days, brand trust can make or break your business. Brand trust is measured by how well a brand can meet consumer expectations with its products and services. Nowadays, it is easy to find reviews of products and services online. Social ...
A well-written value proposition (VP) can help your business attract more paying customers. You can achieve this by increasing the visibility of your VP using various content strategies. Here are 5 ways to incorporate your VP into your business content: 1: Website homepage Your VP should be the first thing ...
In part 1 of this 3-part series about value proposition (VP) for businesses, we covered the concept and its importance in marketing. This article will provide a step-by-step guide on how to create a VP that works for your business. Step 1: Understand your customers An effective VP must address ...
With increasingly sophisticated consumers, it takes more than just the basics for businesses to convert them into paying customers. As entrepreneurs, you need to convince potential customers to choose your business over your competitors, and this is where value proposition (VP) plays an important role. In this 3-part series, we ...
