5 Inexpensive Marketing Strategies Post-Pandemic

Many businesses are still recovering from the tremendous impact of the Covid-19 pandemic over the past year. It is understandable that you are finding ways to cut cost in running your business. However, this does not mean you have to cut back on marketing. Here are 5 marketing strategies that won’t cost you a fortune:

1. Freebies

Everyone loves free stuff. Your giveaway could be something small yet practical such as hand sanitiser. You could also personalise your gifts for special customers. You may include your business logo on your gift as a subtle reminder for your customers. Giveaways are small joys to keep your customers happy.

2. Promotions 

Running promotions is a good way to drive business. Whether it is a discount or buy 2 free 1 campaign, it is a great way to reward existing customers and entice new customers to try out your products and services.

3. Loyalty programme

One of the most effective ways to gain new customers is referrals. This can be done with a loyalty programme that offers benefits to existing customers for introducing their family and friends to your business. It is also a great way to reward your loyal customers.

4. Community service

The best way to show how much your company cares is to serve the community you operate in. It could be done through a donation or sponsorship. This will help strengthen your brand image and spread the word about your business while benefiting those in need. Definitely a win-win strategy.

5. Online contest

You can definitely generate some excitement about your business by running a contest. Create a fun online contest such as the best selfie challenge using your products. Utilise the power of social media to expand your business reach through the contest. You only need to sponsor the prizes!