A press release is an effective way to generate positive news coverage for a major event at your coin laundry. A well-written press release can provide free publicity, create a buzz and help generate leads for your business. Here are the top 5 tips on how to write a great press release:
- Use a proper format
If your press release looks unprofessional, chances are it will end up in the trash. Use one of the many templates available online. Your press release should not exceed one page.
- An attention-grabbing headline
Journalists are busy people. Get their attention right from the start with a headline that communicates the essence of your press release. You can also add a sub-header beneath the main headline in the text to convey the key message of your subject line.
- A creative angle
Try to link your coin laundry’s event or announcement with something that is currently trending or as a solution to your customers’ laundry problem. For example, write about how your new line of eco-friendly washing machines can help save the environment to appeal to urban eco-warriors.
- Straight to the point
Get your message across in the first few lines of your press release. State the event, story angle and relevant information such as dates and time clearly and concisely. Otherwise, the reader might just stop reading and delete your press release.
- Include a quote
Quote someone significant in your press release to give it a human voice. It could be a laundry expert or a customer. The quote should say something positive about your event or announcement to enhance the image of your coin laundry.
Writing a good press release is worth the time and effort because it can help spread the word about your event and promote visibility for your coin laundry.
For more professional advice on how to run a successful coin laundry, contact PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 today.
