How to Build a Powerful Network

Nowadays, there are many tools available online to build a network for your coin laundry business from LinkedIn to Twitter to online forums to Facebook Groups, and it can become a daunting task to an aspiring entrepreneur. So, how do you build a powerful network efficiently and effectively? Check out these 4 useful tips:

  1. The human connection

Nothing can replace the value of meeting a person face-to-face. It is easier to make a more memorable impression when speaking in person compared to online messaging. You can also better gauge the other person’s character through their body language which can’t be seen online. Moreover, people speak faster than they type, so a face-to-face meeting is more efficient.

  1. Digital publishing

You could publish useful information about your coin laundry business and showcase your industry knowledge on various online platforms including blogs, YouTube videos, podcasts or articles. These are great channels to connect with people whom you otherwise would never get to meet and create opportunities for conversations with them which may result in potential business collaborations.

  1. Long term engagements

Building a meaningful connection with a high value individual takes time and effort. You want to thoughtfully engage on the person’s online channels with valuable comments or by sharing relevant information regularly. Let them know you truly care about them to build trust and eventually a long-term friendship which would be the foundation for a fruitful business relationship.

  1. Focus on your top picks

Instead of wasting your resources and time by engaging with many individuals at once, give your attention to only a select few high-profile individuals. Building deep and meaningful relationships with these powerful individuals may be your gateway to other similar high-profile entrepreneurs.

Your First Step To Getting Started!

Effective networking is key to building a strong support system that consists of high value individuals who can help you progress on your journey to become a successful coin laundry entrepreneur. For more information on how to start your own coin laundry business, contact PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 today.

A Networking Guide for Your Coin Laundry Business

Networking is the art of making meaningful connections with people sharing the same interests in a social setting. As a coin laundry entrepreneur, it is important to network to create opportunities that could bring your business to the next level. Not sure where to start? Here is a simple guide:

  1. Where to network

In addition to the online platforms such as LinkedIn, Facebook and Twitter, you can also broaden your network through seminars, conferences and trade shows. These are the venues where you can connect with other entrepreneurs and industry experts in the laundry business to build a strong network for possible future collaborations.

  1. Always be networking

Whether it is a casual meeting, formal training session or a business luncheon, never stop networking. Mingle and meet with as many people as you can. Alternatively, you could find out more about the guests and asked to be introduced to selected high value contacts.

  1. Take the subtle approach

Nobody likes being harassed for information or ideas. Hence, it would be a big mistake to use the ‘hard sell’ approach when meeting someone you wish to connect with. Networking is about building a rapport through common interests such as sharing the same hobbies or being fans of the same sports team. Remember, you are building a relationship not trying to make a sale.

  1. Always follow up

Establishing quality relationships takes time and effort. Reply to emails and return phone calls from the person you wish to connect with. Share interesting articles, respond with useful comments on their Facebook posts or Tweets. Find ways to constantly add value to the other person and pay it forward. That way, the other person is more likely to work with you in future.

Your First Step To Getting Started!

A strong network with good connections can be your support system as well as source of ideas on how to elevate your coin laundry business. For more advice on how to manage a successful coin laundry operation, contact Malaysia’s top laundry equipment supplier, PLE Laundry Equipment Sdn. Bhd., at 016-262 2965 or 03-5633 6405 today.

4 Useful Tips to Enhance Your Coin Laundry Website

Your coin laundry website is often the first contact with your business for potential customers. Hence, it is important to create a good first impression with a well-designed website. The following are 4 finer points to consider when setting up your coin laundry website:

  1. Choose the right colours

Colours can evoke emotions. For example, blue is often associated with the feelings of trust, strength and dependability. Different colours also represent different meanings in different cultures. Consider all these factors when picking the colours for your website. Your choices should also reflect your coin laundry’s brand message and highlight important sections such as call-to-action buttons.

  1. Typography

The fonts you use on your website can affect its readability. Fonts can also evoke specific emotions in the readers. Typography for your website should represent your brand accurately. You need a font that conveys strength and reliability. Sufficient spacing between lines and the right font size will also help improve readability.

  1. Use negative space

Negative space is the space between all of the different elements of your website, such as between header and content. Creating lots of negative space on your website allows readers to go through the content with ease. It also helps draw attention to call-to-action buttons or promotion icons.

  1. Page navigation

A well-organised website will help readers find the information they need easily. You can do this with structured menu tabs clearly indicating the different pages in your coin laundry website. Avoid cramming too much information into a single page and make sure all the links are working at all times.

The above tips are useful for enhancing the user experience of visitors to your coin laundry website. With a good first impression from your website, they are more likely to visit your coin laundry operation. If you need advice on operating a successful coin laundry, contact PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 today.

How Philanthropy Can Help Your Coin Laundry Business

Doing business should not just be about making profit all the time. Any business including your coin laundry operation can contribute to the growth of the community you serve. One way to do so is by giving back to those in need through charity. Here’s how being charitable can benefit your business:

Getting your brand out there

Contributing to any charity under your coin laundry business brand can help spread the word about your operation. It is a great way to ‘promote’ your business while doing your part for the community.

Establish credibility

A business associated with doing good for the community is often perceived as more credible compared to one that focuses solely on making profit. Charitable acts help shape a caring image for your coin laundry business and builds your reputation as a trustworthy brand.

Attract like-minded customers

Customers are more supportive of businesses that contribute to the charity causes that they are passionate about. They are happy to use your coin laundry services knowing that they are indirectly supporting the charities they care about. Hence, doing charity work can help your business attract new customers.

Widening your network

Getting involved in charity organisations will help connect you to other entrepreneurs and important officials in the same community. This may present opportunities for future collaborations that can take your coin laundry business to the next level.

Growing together

By helping the community where you set up your coin laundry shop, you are contributing to its development. With real development comes wealth which will have a positive impact on your business too.

No business can do it all alone. As the saying goes, one good turn deserves another. Giving back to the community will definitely contribute to the success of your coin laundry business one way or another. For more information on how to start your own coin laundry business, contact PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 today.

Realising Your Coin Laundry Business Goals

The new year is just around the corner. If you have just started your coin laundry shop or want to take your business to the next level, this is the best time to set goals. Here are 5 tips to help you achieve your business goals:

  1. Get into the details

When setting targets for your coin laundry business, be specific. Make sure your goals are measurable and set a time frame to achieve the goals. That way, you have a clear picture of what you need to work for.

  1. Make it meaningful

While business goals are mostly defined in dollars and cents, you can still tie the goals to something that matters to you. For example, you might want to become a millionaire by launching your own coin laundry franchise in 5 years. In doing so, all your actions will lead to your ultimate goal in life.

  1. Define your action plan

It helps to have a systematic approach to reach your business targets. Break down your plan to daily, weekly, monthly and quarterly actions. With everything mapped out, you will be much more focused and on track to achieving your goals.

  1. Maximise your time

Achieving your coin laundry business goals does not mean you have to be buried in all the planning, marketing and running of the operation. You can still achieve work-life balance by prioritising your time. Don’t waste time on activities that do not help you reach your goals.

  1. Be focused

While allocating time to run your coin laundry business is important, efficiently using the time is of equal importance. You need to be focused to complete the daily action plan you have set out earlier in order to stay on track to achieve your annual goals.

Being a successful entrepreneur takes dedication and commitment. For more advice on how to run a profitable coin laundry business, you can contact PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 today.

Why Good Customer Service is Important at Your Coin Laundry

A coin laundry may be a self-service operation, you could still offer good ‘customer service’ to differentiate yourself. In this case, customer service is not about providing the actual laundry services, it is about how you treat your customers and how your coin laundry can deliver real value to them. Here are 5 top reasons why customer service is so important for your coin laundry:

  1. Cost factor

Acquiring new customers require spending on advertising, marketing and promotional campaigns. On the other hand, it only takes a little extra effort to keep existing customers happy and continue doing business with them. Hence, it is much more expensive to gain new customers than retain existing ones.

  1. Trust-building

Existing customers are more likely to use your coin laundry service than new customers because they have tried it before. If you treat them right, it helps to earn their trust so they will become your loyal customers.

  1. Better relationship

If you treat your customers like gold, you are on the right track to build a lasting long-term relationship with them. Should any problems arise in your coin laundry, they are less likely to react negatively or talk badly about your business.

  1. Brand image

You want your coin laundry to reflect a friendly and reliable persona by ensuring that you are courteous to your customers and your machines are well maintained for the best customer experience.

  1. Word-of-mouth advertising

When your customers have a great experience at your coin laundry, they are more likely to recommend your business to their family and friends. This is the best kind of advertising that money can’t buy as it is real-life testimony and vote of confidence for your business.

Building a good relationship with your coin laundry customers by treating them with respect and providing reliable laundry service will definitely take your business to the next level.

Looking for high performance commercial laundry equipment? Contact PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 for more information today.

Social Media Mistakes You Could Be Making

Effective social media marketing can yield fantastic results. If you are not getting the desired results from your social media platforms for your coin laundry business, you could be making one or more of the following not-so-obvious mistakes:

Getting defensive

  • How you handle negative remarks on your social media can make or break your business. If a customer makes a negative comment on your coin laundry page, you can politely find out why he or she made such a comment privately. Do not engage in an argument with the customer openly. This will only discredit your reputation.

Posting for the sake of posting

  • While you need to post regularly on your social media pages, don’t put up a post when it appears uninspired. Such content will come across as irrelevant and fake. You will only turn your audience away with such meaningless posts and lose potential customers.

Be flexible with your content

  • It is definitely useful to plan your content ahead of time. However, you should not stick to your content planner rigidly. Change your content according to emerging news or viral events to show that your business is in tune with the latest trends and news development in your neighbourhood to enhance your coin laundry’s popularity and credibility.

Too much promotion

  • Social media platforms are useful for increasing awareness of your coin laundry business. This does not mean you need to post about your business every day. Posting too many advertisements may annoy your audience. Instead, choose value-driven content that are useful such as laundry tips to build trust and potentially long-term customer relationship.

Lack of brand consistency

  • Do you maintain a consistent brand essence throughout all your coin laundry social media platforms? Does it project the same brand promise, look and feel? Brand consistency is vital to build a powerful brand that is instantly recognisable. Examples of such brands include Apple, Nike and Nestle.

These days, social media has become a crucial marketing tool. Master the finer points of harnessing this channel and you will reap the benefits for your coin laundry business.

If you wish to start your own coin laundry operation, call PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 today.

Budget Marketing for Your Coin Laundry

If you have just started your first coin laundry operation, you probably have a limited marketing budget. However, there are still ways to promote your business without spending too much. Here are 5 ways to market your coin laundry on a budget:

  1. Be active on social media

A coin laundry’s target customers consist of urban working adults, college students and young families. These groups are usually active on social media platforms such as Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Choose a few platforms to promote your business and engage with your potential customers.

  1. Create relevant content

Good content on your social media platforms keeps potential customers engaged and builds your business credibility. You should focus on all things related to laundry such as useful tips and expert advice that your audience may find helpful to increase traffic. You could keep your content format interesting with blogging, videos, podcasts or infographics.

  1. Organising fun contests

You can attract potential customers by organising fun contests with attractive prizes such as special discount or free laundry service for a month. One example is to adopt viral marketing by encouraging your existing customers to share creative photos of themselves in your coin laundry. Spread the word about the contest via your social media platforms to build brand awareness and connect with potential customers.

  1. Little things matter

One way to keep your brand in the minds of your existing and potential customers is by giving away free stuff with your branding such as keychains, bumper stickers or fridge magnets. Personalised greetings on special occasions and holiday seasons can also help build a strong relationship with your customers and turn them into your business ambassadors.

  1. Use the media

Get the local media to feature your business for free marketing by sponsoring a public event or doing something for your community. It is a great way to give back to society while establishing a good reputation as well as spreading the word about your coin laundry business.

For more business advice on how to run a successful coin laundry operation, consult PLE Laundry Equipment Sdn. Bhd., Malaysia’s top commercial laundry equipment supplier, by contacting us at 016-262 2965 or 03-5633 6405 today.

Can DIY Equipment Maintenance Help You Save Cost?

Proper maintenance of your coin laundry equipment is crucial in providing good customer experience. However, if you are thinking of doing your own maintenance to save on operational cost, you might want to consider the following factors before making your decision:

Knowledge and skills

Each laundry equipment has different specifications and technicians are generally trained to maintain and repair a wide variety of machine models. If you have not gone through such training, it is highly unlikely that you would be able to properly maintain and repair your laundry equipment on your own.

Equipment warranty

If you accidentally damage your laundry equipment while doing your own maintenance, the warranty on the machine would become void. You will end up paying more for the repairs than saving on maintenance cost.

Safety issues

You would need the right tools and expertise to maintain your coin laundry equipment. Without the correct tools, you might risk damaging your machine or injuring yourself in the process.

Genuine parts

Using non-genuine replacement parts for your laundry machine to save on repair cost is a big mistake. In the long run, non-genuine parts may cause more damage to your machine which will cost more to repair than getting the genuine parts from the start.

Business downtime

Unless you are an expert in maintaining and repairing all the laundry equipment in your shop, you might take a longer time to perform the maintenance and repairs when a machine breaks down compared to a trained technician. Hence, it is a wiser choice to leave the maintenance and repair works to the experts to minimise downtime.

While regular maintenance of your laundry machines seems simple to the untrained eye, it is better to engage a professional service company to do the job. This will help you save time and money in the long run as well as give you total peace-of-mind.

PLE Laundry Equipment Sdn. Bhd. offers a wide range of commercial laundry equipment and maintenance services.

For more information, please contact us at 016-262 2965 or 03-5633 6405 today.

Increasing Profitability of Your Coin Laundry

With no labour and zero inventory, most of the returns of your coin laundry business after recovery of the initial investment costs and fixed overhead would be your profit. So how do you increase the profitability of your business? Here are 4 factors to consider:

  1. The right location

Your coin laundry will enjoy better profits in an area with many apartments and young adults who need your services more than residents in a wealthy neighbourhood. A good location should also have ample parking space and easy access to your customers. Competitors in the same area may reduce your profits.

  1. Operation expenses

Higher water and electricity consumption mean lower profits for your coin laundry. Hence, it is wise to choose energy-efficient machines. Regular maintenance will help you avoid unnecessary repairs and minimise the risk of breakdown which will result in revenue loss.

  1. Additional services

If you choose to differentiate your coin laundry with add-on services such as a coffee bar or video games, you will incur higher cost to run your business. The revenue earned from the add-on services must at least cover the cost to justify its value.

  1. Marketing and management

If you choose to engage the services of an accountant, a marketing agency or cleaning crew, their fees will cut into your profits. You might think that you can do it all but you should consider if it is worth your time and effort, and if you have the appropriate skills and knowledge to do the different jobs well.

Since the coin laundry business is recession-proof, you have a good chance of making a profit. How much profit you can earn will depend on how well you manage your business.

For more advice on how to run a successful coin laundry, contact PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 today.