Any company that is active on social media such as Facebook, LinkedIn or Instagram is involve in some form of social selling. Here are the fundamentals that will help you company succeed in social selling.
1. A professional brand
You need to build a trustworthy and professional brand with a strong online presence to succeed in social selling. This can be done by using high-quality, brand-relevant images, ensuring your company profile is always up-to-date and accurate, and being professional in all interactions.
2. Target the right prospects
Successful social selling is about identifying and reaching out to the right prospects using specific techniques to improve your conversion rate. Such techniques include tracking click-through-rates, monitoring content engagement and starting and following up on conversations.
3. Authenticity
You need to ensure consistency in the tone and message of your brand in social selling. You don’t want to confuse your customers with mixed messages or ever-changing communication style. Being real and consistent is the best approach to succeed in social selling.
Good social selling takes time, effort, planning, and follow through. Use built-in tools on your social media platforms to monitor your social selling efforts. If you want to start your own laundry business, PLE Laundry Equipment Sdn. Bhd. is your best partner. Contact us at at 016-262 2965 or 03-5633 6405 today.
