Top 5 Digital Marketing Trends in 2021

The year 2020 has come and gone but its effects on businesses are here to stay. One such significant changes is the heightened importance of digital marketing. These are the 5 emerging digital trends to consider for your business this year:

1. Emphasis on customer experience

With the contactless way of doing business being the norm these days, the digital platform becomes the most tangible way to deliver exceptional customer experience. Listen and respond to your customers’ questions diligently. Work on ease of payment and accessibility via mobile apps. All these elements should be reflected in your digital marketing for a great start to your customers’ experience.

2. Personalisation 

Personalised marketing should go beyond ‘Hi xxx’ emails. Focus on meeting each customer’s needs instead. Harness AI technology and insights from social media to personalise digital content for your customers from product recommendations to timing of email blasts for best results.

3. Customer retention 

You should focus on retaining your existing customers, rather than just attracting new ones. Loyal customers are the best advocates for your brand. Their testimonies have the persuasion power that surpasses traditional advertising. Customising your digital marketing to please existing customers will make them the best ambassadors for your brand.

4. Live content

Doing live videos is the best way to engage with your existing and potential customers. It is more engaging as the audience can interact and influence the live video content. Coin laundry owners can do live videos at your shop to grab the attention of your social media audience on Facebook or Instagram.

5. Online-offline integration

The physical store is still an essential part of a coin laundry business. Hence, owners need to combine online and offline marketing to ensure a seamless experience for your customers. This includes consistency and ease of user experience in both digital and physical platforms.