In the first article of this 2-part series, we have examined the 5 stages of customer loyalty. This article will explore the strategies to build and retain customer loyalty for your coin laundry at each stage.
Stage 1 – Spreading Awareness
Strategies at this stage aim to reach out to new audiences and spread the word about your business. Choose the communication channels that are popular among your target audience to maximise your reach. Coin laundry owners who want to target young adults can use social media platforms such as Instagram or TikTok. You can also promote your business in collaboration with businesses your target audiences love.
Stage 2 – Encourage Exploration
Make it easy for your potential customers to get to know your business better. A well-designed and easy to navigate website and social media platforms are good channels for this purpose. Other strategies include hosting or sponsoring local events. These events offer great opportunities for your potential customers to learn more about your business.
Stage 3 – Highlight Your USP
The best way to show your business’s unique selling point (USP) is to appeal to your customers’ emotional needs. Understanding your customers’ lifestyle and daily challenges will help you to identify these needs. Then, you can develop content that connects how your products or services can fulfil their emotional needs. An example for coin laundry customers is they dislike the long waiting time. A coin laundry can demonstrate how its fast drying, cutting-edge machines can cut short their waiting time.
Stage 4 – Building Relationships
Customers only return when they find value in your products and services. One great way to add value to your existing offering is a customer loyalty programme. You can include discounts, freebies, gifts and more in the programme. Get creative in rewarding your customers to build long-term loyalty.
Stage 5 – Fostering Stronger Ties
You can build longer lasting customer loyalty by letting your customers know that you genuinely care for them. Make them feel special on their birthday with a personalised reward. Address their complaints promptly and properly. Ask for their feedback and incorporate their opinions to enhance your products and services. Treat your customers with care and they will stay with you for a long time.
It is a long-term commitment to build and retain customer loyalty. At PLE Laundry Equipment Sdn. Bhd., we offer cutting-edge commercial laundry machines to help laundry business owners excel in their services. Contact us at 016-262 2965 or 03-5633 6405 to upgrade your machines today.
