You have just set up a new website for your coin laundry business. While many entrepreneurs have spoken about the effectiveness of search engine optimisation (SEO) and Facebook Ads in getting new leads from the website, you should not focus on these options first. Instead, concentrate on building a readership for your website. Here’s how you can do it:
Sharing your knowledge
In today’s online community, most readers are skeptical about hard-sell advertisements. Hence, it is harder to get a click-through if you are new in the market. So, why waste money on online marketing at such an early stage especially when your brand is still relatively unknown in the market. The smarter way is to share insights of your industry that will benefit your target customers. For your coin laundry, you could focus on creating quality content on all things related to laundry to build your website audience.
What makes quality content?
Readers would expect original and well-written content on all aspects of laundry. Try to provide new information on a topic that would impress your readers, not just generic facts they can easily find on the Internet. Personal experiences and expert advice are some of the best sources to showcase your knowledge.
Building your online reputation
You need to stand out as a go-to-expert in all aspects of laundry. Put yourself in the shoes of your readers. Create content that they would find useful such as easy and effective laundry hacks or tips on organising their laundry. Help your readers solve their laundry problems. Publish your content regularly to solidify your online reputation and increase exposure of your brand to potential customers.
Set a goal in building a loyal readership. Stay on course by producing consistent and quality content to achieve your goal. At the end of the day, your loyal readers will most likely become your coin laundry customers and even help spread the word about your business.
For more advice on successfully managing a coin laundry business, contact PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 today.
