A well-established brand builds a good reputation for your coin laundry business which attracts more customers. If you have just started your coin laundry operation, chances are you would not have a lot of money to spend on marketing your brand. Here are 5 helpful tips on budget brand marketing:
- Your Brand Identity
To successfully market your brand, you must know your target market and what your coin laundry can offer this market. The message in your branding campaign should always be based on this identity. Be consistent yet creative in delivering your message.
- Brand Packaging
Your coin laundry brand logo design and slogan should create an impact on your customers. It is best to keep it simple and original. Use the same logo across all your marketing materials, website, social media, and communications for branding consistency.
- Get Social
Most of your coin laundry’s target customers are active on various social media platforms such as Facebook, Instagram and Twitter. Hence, having a presence in these platforms will help your coin laundry establish your brand and reach out to more potential customers.
- Focus on Your USP
All your coin laundry branding efforts should focus on conveying your unique selling point (USP) to your potential customers. Whether it is cheapest rate or fastest cleaning time, be clear on how your coin laundry can fulfill your customers’ needs and help solve their laundry problems.
- Be Memorable
Besides engaging with your customers, you want them to remember you. Little things like free gifts or personalised birthday offers and wishes (with your business logo) go a long way to build your coin laundry branding and customer loyalty.
Successfully establishing your business brand takes time and effort.
With perseverance, anything is possible.
For more information on starting your own coin laundry business, contact PLE Laundry Equipment Sdn. Bhd., Malaysia’s leading commercial laundry equipment supplier at 016 – 262 2965 or 03 – 5633 6405 today.
