Boost Your Sales Post-pandemic in 3 Steps

Malaysia recorded a vaccination rate of over 75% as of end-November 2021. Economic sectors have opened up and businesses have begun the recovery process. Here are 3 essential tips for entrepreneurs seeking to boost their sales in the new normal operating environment:

1. Re-evaluation

Consumer preferences and buying behaviour have drastically changed post-pandemic. Hence, you need to review the relevance your products and services based on these changes. For example, laundry operators may want to emphasise on hygienic laundry products and services instead of speed or price. You also need to improve your online sales experience by focusing on enhancing ease of purchase and timely delivery services.

2. Communication

Maintaining clear and constant communication with your customers will reassure them of the reliability and trustworthiness of your business in this fast-changing post-pandemic era. Use both traditional and social media channels to ensure nobody is left out. Vital topics include operating hours, product availability, delivery schedule and safety information to ensure your customers of a smooth experience. That way, they are more likely to return and recommend your business to their family and friends.

3. Marketing Tone

Life may seem to be returning to normal but many of your customers may still be suffering from the effects of the pandemic. Adopting a sympathetic tone in your marketing messages is still the best way forward. It is also vital to show your sincerity in helping your customers, and not just for the sake of making a sale. A genuine approach will earn you trust and loyalty from your customers that will help boost your sales exponentially in future.