TikTok became popular in recent years and it is not slowing down. Clearly, this sensational social media platform featuring short videos with catchy music presents plenty of opportunities for businesses to reach young audiences. If you want to get your brand on TikTok, here are 5 tips to start your journey:
- Catch the hottest trend
Trends on TikTok can explode and die out all in one day. So, you need to act fast to produce and upload video content that fits the latest craze. You can keep track of these trends easily as TikTok highlights popular and trending hashtags within its app. It also features trending songs on your For You page.
- Follow your followers
TikTok enables video marketers to launch their own content and go viral using hashtag challenges. You can get ideas for your own hashtag campaign by following popular influencers relevant to your business, as well as your target audience groups. Study the content they are producing and find out what appeals to them to craft your own viral content.
- Use video creation tools
You often need to film, edit and upload TikTok content within a day. Hence, you need video production tools such as Boosted that offers a variety of customisable templates to make creating videos a breeze. Such tools allow you to easily change fonts, logos and colours to suit your brand. These features will help you create fast content with a consistent brand image for your business.
- Tell your story
TikTok is not just about dance trends. You can produce videos that tell stories about your business, products and services. For example, a coin laundry can present a series of short video clips on interesting laundry hacks to help their target audience improve their laundry experience at home or at the store.
- Try new things
Instead of using the same format for your video content on TikTok, you should experiment with different styles and types of content to find out what works and what doesn’t for your brand. With new insights, you can quickly adapt to drive more traffic to your videos and gain traction with your target audience.
With many people staying at home and spending more time on social media due to the pandemic, this is the best time to get your business started on TikTok to set the stage for future growth. For laundry businesses who need help to upgrade their operations, PLE Laundry Equipment Sdn. Bhd. is your best partner. Call us today at 016-262 2965 or 03-5633 6405 for more details.
