Social media is an indispensable tool for businesses to connect with and reach more customers online.
You can experiment with different strategies to boost your social media presence but you should avoid these 5 things:
1. No Clear Focus
If you try to post about everything under the sun to please everyone, you will lose your unique selling proposition (USP). The key is a deep understanding of your audience. Know their pain points and highlight how your products or services can solve their problems. For example, a coin laundry can focus on fun and creative laundry hacks to get the attention of their potential customers.
2. Delete Negative Reviews
All businesses receive negative reviews in one form or another. It is easy to delete them online but that would make your business look even more suspicious. Instead, reach out to the person who left a negative review. Ask how you can improve their experience. Aim to improve your operation based on constructive criticism. Managing customer complaints well will show other potential leads that you truly care for your customers.
3. Lose the Human Touch
With AI on the rise, it has becoming increasing easy to automate businesses using chatbots and other messaging software. But you should always try to keep the human element in your brand. This means keeping your messages personal and unique to your brand. Spamming every follower is a big no-no. Select your audience carefully. Only share content that you love and can add value to your targeted audience.
4. Stop Experimenting
Once you have built a thriving community on your social media platforms, it is tempting to take it easy. The way forward is always try new things. Social media management is an ongoing effort. You need to explore new strategies, trends and formats to reach an even wider target audience. Keep things fresh to attract more followers for potential lead generation.
5. Disengaging
When your business ramps up, you may become too busy and start to neglect your social media. Leaving comments and questions for your followers unanswered is the fastest way to lose them. If you need to take a break, let your followers know. They will appreciate your honest communication and stay loyal.
Managing social media well is a long-term commitment towards the success of your business. For laundry business owners who want to take their operation to the next level, PLE Laundry Equipment Sdn. Bhd. can assist you. Contact us at 016-262 2965 or 03-5633 6405 to get started today.
