5 Fundamentals of Impactful Content Marketing

Effective marketing these days is no longer one-dimensional TV, radio, or newspaper advertisements pushing promotions. It is about gaining the customers’ trust. The best way to build your brand credibility and subsequently earn customers’ trust is through digital content marketing. With the right content and Search Engine Optimisation (SEO), your brand will be a top choice in internet searches. Here are 5 essential tips to great content marketing:

1. Relevance

Your content must be relevant to your audience while still staying true to your company’s offering. Good content goes beyond just stating the facts but shares insights and ideas. For example, laundry business owners can share unique laundry hacks that can be applied in daily life.

2. Inspiring 

It is good to add a ‘human’ touch to your business. You could showcase the people behind your company, and their commitment to provide good quality products and services. Another approach could be sharing your personal journey in becoming an entrepreneur to create a connection with your audience.

3. Fun Factor

Good content may be overlooked if it is presented in a boring manner. Whether it is a blog post or a video, injecting humour into your content is a great way to attract more audiences. Educational content can be done in a fun way too to keep your audience engaged.

4. Expert Advice

Empowering your audience with your expert knowledge is one of the best ways to build credibility and trust. Share insights into how your industry works that can benefit your audience. For example, laundry business owners can provide pro tips on what to look for when buying a washing machine.

5. Caring

Consider content that highlights how your company truly cares for the community. Show your audience that you are not just all about business, but you also work for the betterment of society to raise the positive image of your company.