Many countries are still in various stages of vaccinating their population, and it will take some time before herd immunity is achieved. Hence, many businesses are still looking at operating in the new normal for the foreseeable future. This means sales via digital platforms remains the fastest and safest way to reach your customers. Here are 3 sales strategies you can adopt to stay competitive in this pandemic and beyond:
- Genuine appeal for help
Many customers develop an attachment to their favourite neighbourhood restaurants and stores, which are mostly run by small business owners. If your business is struggling, you can appeal to the generosity and kindness of your customers for help. This is evident from the popularity of hashtags such as #kitajagakita and #supportlocalmalaysia in the Malaysian online platforms. You would be surprised by the support from your local community that could just be the boost you need to keep your business going.
- Tap into the desire for connection
Despite the need for social distancing, people still crave to connect with each other. Small businesses can support this desire by providing your customers with the opportunities to create this connection. Restaurants can offer group ordering so that patrons can eat at their own homes and connect with their friends via videochat. Bakeries can organise online baking classes where the participants can bake in the comfort of their homes and can still engage with their classmates. These events will drive engagement among your customers while also help attract new business.
- Online word-of-mouth approach
Your customers are the best ambassadors for your products and services. It is easier for them to convince their family and friends to check out your business than any advertising. The key is to first ensure that you provide exceptional customer experience and top it up with an incentive for your customers to recommend your products and services to someone else. For example, coin laundries can impress your customers with comprehensive safety measures and hygiene practices to lower the risk of Covid-19 infections in the store in addition to fast and clean laundry services, and give free wash for new customer recommendations.
Small businesses that leverage on digital technology and online platforms successfully can thrive in this post-pandemic era. PLE Laundry Equipment Sdn. Bhd. can help laundry business owners optimise their store operation for better efficiency and performance. Contact us at 016-262 2965 or 03-5633 6405 for more details today.
