Social media platforms such as Facebook, Instagram and TikTok have become the go-to video media for most young consumers. Social distancing as the new norm in life has also made video marketing one of the most popular ways of doing business these days.
Here are 3 steps to start your video marketing campaign today:
1. Get the Right Equipment
Nowadays, you don’t need expensive camera equipment to make a video. All you need is a good quality smartphone to create relatable, authentic and interesting video content. Videos shot on smartphones reflect real life and resonate well with consumers.
2. Choose Your Format
There are several ways to present your video. Here are 3 popular options:
- Live Video
Doing a live video is a great way to connect with consumers at the comfort and safety of their homes. It can be used to promote a wide range of products and services. Many artists and performers have even used it to hold virtual concerts and full-length productions.
- Vlogs
You can develop your brand personality through brand storytelling to better engage with your audiences. One way to do this is via video blogs or Vlogs. With Vlogs, your brand becomes the main character. You can tell stories through various topics, events and experiences to help consumers better understand your brand.
- Social Media
Stories
This format creates a personal connection of your brand with your audience. Social media stories are more casual compared to the first two options. It typically contains interesting or funny snippets of an entire storyline. You can also use this format to get interactive with your consumers by doing a Q&A or posting polls to get their input on products and ideas.
3. Search-Optimised Your Videos
SEO techniques expand the searchability and accessibility of your videos to generate more leads. You can achieve this by focusing on relevance, consistency, and back-end optimisation. Make videos that are relevant to your consumers’ needs and interests. Create and post videos frequently and regularly to boost your ranking and website traffic. Use title tags, keywords, appropriate thumbnail images and respond to comments to drive engagement.
