If you are looking to run a coin laundry business, you want to ensure that you get it right from the start for the best chance of success.
You would want to avoid these 5 common mistakes that could put your coin laundry operation in trouble:
Poor Location
You want a location with high foot traffic such as a busy residential area or a commercial district. It should be easily accessible with ample parking space. Select areas with a high density of renters or people without in-home laundry. Conduct thorough market research to find the best location for your coin laundry.
Equipment Inefficiency
Using durable and reliable equipment from reputable commercial brands such as Huebsch is crucial to optimise your coin laundry’s operation. The right equipment mix will maximise cost efficiency. Proper and regular maintenance will minimise breakdowns. All this contributes to a great laundry experience that keeps customers coming back.
Unsatisfactory Customer Experience
If your machines are not working properly, customers are unlikely to return. Customers will also walk away from a coin laundry that does not feel safe or is dirty and uncomfortable. Nowadays, customers prefer cashless payment options such as credit card or e-wallet for ultimate convenience. Consider offering extra amenities such as free WiFi service, snacks/drinks vending machines or an in-house coffee bar to increase customer satisfaction.
Bad Marketing
Your coin laundry’s poor business might be due to lack of promotion. Use multiple marketing channels like billboards, flyers and partnerships with local businesses. Maintain a strong online presence with a professional website. Engage and reach out to your target audience with creative and informative content via social media platforms.
Wrong Pricing Strategy
Overpricing and underpricing can affect your coin laundry’s profitability. Research the market in your surrounding areas and offer competitive prices that can effectively attract your target customers. Loyalty programmes or special discounts on bulk washes can also encourage repeat customers.
Strategic planning will give your coin laundry business a great head start. PLE Laundry Equipment Sdn. Bhd. is committed to help entrepreneurs succeed in the laundry business. We offer a wide range of top-performing commercial laundry equipment from world-renowned Huebsch brand. Our team is highly experienced to provide expert advice on the laundry industry. Contact us today at 016–262 2965 or 603–5633 6405 to get started.
