The Pareto Principle, also known as the 80/20 Rule, states that 80% of what you achieve comes from 20% of your efforts. This is a fantastic rule to apply to your marketing plan to maximise your results.
Try these 5 tips on how to apply the 80/20 rule to create high-performing online marketing ads for your coin laundry business:
1. Audience Selection
You need to know your potential customers inside out. This understanding helps you identify the top 20% of your target audience that will most likely engage with your ads. Design your online ads to target this high-yielding audience segments based on their precise demographic, geographical, and buying behavioural information.
2. Platform Choices
Use the top-performing 20% of online ad platforms to drive traffic and enhance conversion rate. You want to focus your budget and resources on these platforms. Some of them are Google Ads, Facebook Ads, and LinkedIn Ads. It is also important to know which platforms are preferred by your targeted audience for your ad to have better reach.
3. Keyword Optimisation
Using the top 20% of most-searched keywords in your online marketing ads can certainly help drive traffic and click-through rates (CTR). Experimenting with the different combinations of keywords in your ad copy will also help you better capture your audience. Some of the tools to search for these keywords include Google Trends, Google Keyword Planner, and Website Analytics.
4. Ad Copy
Besides creative use of the top 20% keywords into your online ad copy, you also need to choose your message meticulously. Focus your ad message on the key 20% of value propositions that resonates with your target audience. For example, a high-end laundry service will emphasise its ability to offer sophisticated and comprehensive laundry solutions for affluent clients. On the other hand, a mid-end coin laundry is better suited to focus on affordability and convenience.
5. Budget Allocation
If you are working with a limited budget, you want to focus your resources on the top 20% performing platforms and audience segments. You need to constantly monitor campaign performance and reallocate your budget when necessary to achieve the best ROI for your online marketing ads.
Strategic application of the 80/20 rule can help you execute an online marketing ad that will deliver better Return on Investment (ROI) and higher campaign performance. PLE Laundry Equipment Sdn. Bhd., Asia’s no. 1 coin laundry distributor, is passionate about helping laundry business owners thrive. Reach out to us at 016-262 2965 or 03-5633 6405 today for a consultation.
