It is not uncommon for SMEs to hesitate when it comes to advertising online. The main reason is they don’t really understand how it works. As a small business owner, it is crucial to consider online advertising as part of your marketing strategy especially in this digital age. Here are 5 tips to help you create a better online advertising campaign for your business:
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Know your audience
Hard-selling is a big turn-off for many people. Put yourself in your target audience’s shoes. It is not about what you think is best for your audience. It is about what they need. How can your product or services fulfil their needs? Craft an advertisement message that is authentic and helpful based on your insights. That way, your audience can relate better to your advertisement.
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The right channels
Meet your audience where they are. This will maximise your advertisement’s visibility and reach. You can consider the following channels:
- Social media – Choose the platforms that cater to your audience’s demographics. For example, if you sell to other businesses, Facebook and LinkedIn would be ideal because these platforms have more users who are professionals.
- Pay-per-click (PPC) – Search engines such as Google, YouTube, Bing and Yahoo! are the options available for this method. Effective paid search campaigns are dependent on the right keywords.
- Sponsored content – Good sponsored content delivers real value in an educational and entertaining manner. You can work with media specialists to refine your content for best results.
- Emails – Your email marketing messages need to be authentic and personable. The key is to address your target audience’s needs directly in your email.
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Affiliates and influencers
Partnering with micro-influencers with a passionate fan base is a great way to spread the word about your products and services. Working with an authoritative affiliate will also help boost your brand credibility. -
Reconnect with website visitors
Online advertising should not just be a one-off attempt to connect with your audience. Some of your site visitors are probably still undecided on making a purchase. Hence, a friendly reminder in the form of online ads will help encourage them to return to your page and complete the purchase. -
Content marketing
Quality content establishes your business as a thought leader and strengthen your credibility. Content marketing helps to boost search engine rankings with SEO. This will pave the way to increase the effectiveness of your online advertisement. Adding a clear Call-to-action (CTA) in your content is also great for lead generation and conversion.
A well-structured and executed online advertising campaign can do wonders for your business. For laundry business owners, PLE Laundry Equipment Sdn. Bhd. can do more than advise you on online advertising. We offer industry insights to help you make better business decisions. Call us at 016–262 2965 or 603–5633 6405 to get started today.
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