The Covid-19 pandemic triggered the exponential growth of digital marketing. Even though life has now returned to normal, the digital marketing trend will continue to dominate the business landscape.
Hence, SMEs need to stay on top of their digital marketing efforts by following these top 5 strategies for this year:
1. Refine Your SEO
Search engine optimisation (SEO) must still be a key focus area. An area of major impact would be the advent of Artificial Intelligence (AI). Industry experts believe generative AI will become even more intertwined with Google’s search engine. Therefore, you need to continuously educate your team on SEO industry best practices or partner with a professional SEO agency to maintain your competitive edge.
2. Social Media Platform Selection
Social media is the most cost-effective digital marketing tool to reach a worldwide audience in a matter of seconds. You must choose the right platform based on your comprehensive understanding of your target customers. Whether it is Facebook, Instagram or LinkedIn, you need to meet your target audience where they are to maximise the ROI for your marketing efforts.
3. Email Marketing
Similar to social media, email marketing is a very cost-effective strategy for SMEs. It is easy to personalise and automate email marketing campaigns with platforms such as Mailchimp, Brevo and HubSpot. You can utilise data analytics to measure open, click-through, conversion rates, and other key metrics to fine tune your campaign.
4. Paid Search Initiatives
Google Ads has become the top pay-per-click (PPC) advertising platform on the web. PPC advertising will likely be influenced by Artificial Intelligence (AI) in 2024. Using AI can help your marketing team to refine the strategies to create better-targeted ads and higher conversion rates. You may also want to explore voice and visual search which are becoming more popular these days.
5. Create Quality Content
Quality original content such as blogs, videos, podcasts, and user-generated content is crucial in building brand awareness for your business. It can also boost your SEO ranking. Fun and informative content helps elevate the appeal and credibility of your business. For example, laundry businesses can dive deep into all-things laundry from cleaning tips to laundry hacks to fashion advice to capture the interest of their audiences.
SMEs can choose to focus on a few or all of the above digital strategies. The key is to execute each strategy as best as you can based on your resources in 2024. PLE Laundry Equipment Sdn. Bhd. is here to support laundry business owners with our wide range of cutting-edge commercial laundry equipment. Contact us at 016-262 2965 or 03-5633 6405 to learn more now.
