How to Leverage AI for SME Social Media Success
AI is now all the rage and will continue to play a big part in social media marketing. If you’re not on the bandwagon yet, it’s still not too late to start. Here are 5 ways you can use AI to boost the marketing efforts for your small business:
Content creation automation
Consistently crafting and posting social media content from scratch can be stressful and exhausting. Now, you can use AI tools such ChatGPT and Canva Magic to speed up the process. You can use these tools to generate ideas, write captions, design posts, and even edit videos.
Manage posts and boost engagement
Posting at the right time boosts reach. AI tools such as Buffer, Meta Business Suite, and Predis.ai can help you manage your social media postings more effectively. Some features include auto scheduling, optimal timing suggestions, and visual/post format ideas. You can also use AI to generate hook-style captions that spark curiosity or emotion. Find trending local hashtags and personalize captions by including emojis, questions, or call-to-actions (CTAs) for better engagement.
Improve customer service
Many Malaysian customers use Facebook Messenger and WhatsApp to contact businesses. You can improve response speed with Respond.io or Tidio for WhatsApp and Messenger chatbot automation. Save time with auto-suggest responses for enquiries such as price, location, availability, and delivery information.
Personalize and experiment
Your audience connects better with content that are personalized and reflect local culture, language, and humour. Use AI to rewrite captions in local dialects or language style suited for different customer segments. You can also experiment with different types of content using AI to generate ideas in your brand tone.
Analyze performance and adapt
You can use AI to find out what is working for your social media postings. One such tool is Lately.ai which tells you which posts drive the most engagement and why. Metricool or SocialBee tracks which platforms, formats, and posting times work best. You can also ask ChatGPT to analyze your analytics data and suggest ways to improve your content.
AI tools can help you save time and improve your social media post reach. However, you should not rely on it 100%. Ensure that you maintain your own voice to deliver authenticity and a sense of human touch. PLE Laundry Equipment Sdn. Bhd. embraces AI with our smart commercial laundry machines. Our Huebsch commercial laundry equipment range will enhance your customers’ laundry experience. Call us at 016–262 2965 or 603–5633 6405 to learn more today.
