7 Practical Tips to Win with Short-form Video on Social Media
Short-form videos will continue to dominate on TikTok, Instagram, Facebook, and YouTube as the way to reach a wider audience. This form of bite-sized content, often highly engaging, works best as it is able to capture the current viewers’ shrinking attention span. Here are 7 strategies to create short-form videos that will drive your business:
Define your goals
Get clear on the purpose of each video. Is it to raise awareness, engagement, education, or conversion? With a specific goal in mind, you can craft your video script around the intended message for your target audience.
3-second hook
Most viewers these days have very short attention span. Your video needs to grab their attention within the first few seconds. Focus on their pain points from the start. Use curiosity, surprise, or humour to spark interest from the get-go.
Show, don’t tell
It is all about the visuals. People want to see things in action. Some ideas include product demo, behind-the-scenes footage, customer testimonials, and time-lapse process. For example, a coin laundry could show how a customer would go through a full laundry cycle in their shop.
Educate and entertain
You want to make learning fun for your audience. Talking about your product or service does not have to be boring. Inject some humour. Demonstrate useful tips and hacks. Myth-busting can be an interesting angle too.
Caption, music, trends
Add clear, easy-to-read captions as many viewers watch videos on mute. Use popular or relevant audio to ride the algorithm. Join trends only if they fit in with your brand image.
Post regularly
Algorithms reward regular content, not perfection. Post 2–4 videos per week to build momentum. You can repurpose content across different platforms. Shoot your videos in batches to save time.
Call-to-action (CTA)
Always end your videos with a clear CTA. It is important to tell your viewers what to do next. It could be an invite to visit your store, or book a session online. The aim is to drive engagement and prompt the audience to take action.
It is vital that you constantly review the performance of your short-form videos. Some parameters to track include views, likes, shares, watch-through rate, and follower growth. Also note which topics or styles perform best. Double down on what works, drop what does not. PLE Laundry Equipment Sdn. Bhd. offers cutting-edge commercial laundry operations solutions for laundry business owners. Check out our comprehensive range of Huebsch commercial laundry equipment. Call us at 016–262 2965 or 603–5633 6405 to make an appointment now.
