Published in: Jun 2025

10 Critical Performance Metrics for a Coin Laundry Business

Author Wise Agent

Published on: June 20, 2025

There are many ways to gauge if your coin laundry is on the right path to success. Be sure to keep track of these 10 indicators to measure your coin laundry’s performance:

Monthly revenue

This is the easiest way to assess your coin laundry’s business health. Compare your revenue against rent and fixed costs to get a clear picture of its profitability. Tracking long term monthly revenue is essential to identify growth trends over time.

Machine usage

Measuring how many hours a machine is used verses its available hours tells you which machines are popular. You can then plan or review your machine mix and choices to optimize your coin laundry’s profitability.

Average-spend per customer

Customer spend includes how much they pay for washing, drying, detergent, and softener. This helps you better understand customer preferences and buying behaviour. Use this data to refine your pricing and upselling strategy.

Cost-to-income ratio

This metric reveals how much of your income goes toward operating costs. If your number is too high, you might want to investigate ways to increase your income or reduce your cost.

Customer traffic

Tracking how many people visit your coin laundry is a very straightforward way to measure performance. You can do this using CCTV or app logs.

Wash and dry cycle counts

Monitor the number of cycles each machine goes through in a day or week. This indicates service demand and machine wear. It is a great way to track usage and maintenance needs.

Utility cost per cycle

Knowing how much utility you need to pay for each wash or dry cycle is key to effective cost control. An increase may be a sign of machine wear or other issues that need to address.

Time spent per customer

How long a customer stays at your shop is a good indicator of wait time. Longer stays may mean slower cycles or even downtime between wash and dry. You may need to look into machine performance to optimise operations.

Machine downtime and maintenance frequency

Machines that are down more often or need more frequent maintenance affect revenue potential. You can track the number of hours each machine is out of service. This will help you decide on the need for repairs or even upgrades.

Customer reviews

You can collect customer feedback via QR code, Google Reviews, or in-store survey. This is a good indicator for potential areas of improvement. You can also discover and fulfil your customers’ evolving needs to increase satisfaction.

It is necessary to consider all the above performance metrics covering financial standing, operational efficiency, and customer behaviour. This will provide a more comprehensive report card of your coin laundry business. PLE Laundry Equipment Sdn. Bhd. offers in-depth insights into running a successful laundry business. Contact us at 016–262 2965 or 603–5633 6405 for more information now.