How to Outshine Your Laundry Business Rivals Using Human Touch
AI has arrived in the laundry industry with smart machines and payment systems. But this does not mean you can neglect the human touch to succeed in this business. Strong emphasis on service and customer care will give your laundry business a competitive edge. Try these 5 approaches:
Customer experience comes first
Undercutting your competitors on price is unsustainable for the long run. Instead, add value for your customers with refreshments, free detergent, or folding services. Make doing laundry at your shop more relaxing and enjoyable. Customers would not mind paying a little extra for a better experience.
Consistency in service excellence
A laundry shop that offers high wash quality and reliable machines always attract more customers. High performing machines from international brand such as Huebsch deliver great laundry results. A clean, safe, and welcoming environment is a plus too. Professional, well-trained, friendly, and attentive staff makes a big difference to impress customers.
Loyalty & retention strategies
You want to keep your customers coming back. Do this with stamp cards, free wash bundles, and referral bonuses. Build trust with your returning customers through consistency and exceptional value. It costs less to retain customers than to constantly chase new ones.
Convenience as a deciding factor
Customers always choose the laundromat that is most convenient for them. Factors of consideration include location, parking space, opening hours, facilities, and accessibility. Plan your laundry business location, outlet design, and services to offer the ultimate convenience. This will help you become their first choice for laundry services.
Personalisation and localisation
Study and understand the needs of the specific customer segments you are serving. You also need to consider cultural differences in Malaysia. This may require you to explore options such as halal-certified detergents. Add personal touches including personalised gifts for regular customers. Exceed your target customers’ expectations, and you will gain an upper hand over your rivals.
Human-centric service is a very powerful differentiator to outperform your laundry business rivals. PLE Laundry Equipment Sdn. Bhd. has the in-depth industry experience and knowledge to provide insights for laundry business entrepreneurs. Call us at 016–262 2965 or 603–5633 6405 to find out more.
