How to Best Serve Different Laundry Customer Niches in 2026
The offerings of laundry businesses depend on the customers they choose to target. Understanding the differing expectations of various customer segments helps you tailor your services, pricing, and marketing. Here are 7 common laundry customer niches in Malaysia in 2026.
Busy professionals
This group consists of adults who work long hours and have no time for chores. They are willing to pay for convenience and time-saving service. Meet their needs with app booking, pick-up, folding, and delivery services.
Families with children
Households with young children require safe, reliable and value-for-money laundry services. They often have big loads of laundry which may need hygiene-focused care. This may include stain removal or child-safe detergents. Family discount, bundle packages, and baby-safe detergent options can help you attract and retain this customer segment.
Young adults
College/university students and new entrants to the job market are price-sensitive and location-focused. They usually look for a nearby laundry outlet that is budget-friendly. A no-frills, self-service coin laundry is perfect for them. Student discounts or free washes will keep them coming back.
High-rise building residents
High-density apartments or condos may not have space for washing machines or dryers. These residents need laundry outlets that offer convenient access, reliable machines, and flexible hours. A 24-hour self-service coin laundry fits their needs well. You can also partner with the building management to be their designated laundry service provider for the residents.
Travellers & expats
For people who are here for a short stay, they look for laundry service with quick turnaround, convenience, and professional care standards. Express service, travel-ready packing, and online scheduling will appeal to this group of customers.
Premium customers
In this segment, you will be serving customers with branded clothing and designer wear. They expect high-quality care, gentle washing, and professional finishing. Extra attention and knowledge for handling delicate material is needed. You would want to use premium fabric care, hand-washing, ironing, and garment spa.
Elderly or limited-mobility individuals
As the Malaysian population age, there will be more seniors living alone. Their needs are similar to people with injury or disability. They need a trustworthy laundry business that can provide assisted laundry help. This can include doorstep pick-up and scheduled weekly service.
Choosing the right service mix that serves the needs of your targeted laundry customers will enhance revenue generation. PLE Laundry Equipment Sdn. Bhd. has the industry insights and experience to advise new laundry business owners. Contact us at 016–262 2965 or 603–5633 6405 for more information.
