Keeping loyal customers happy is vital to sustain your coin laundry business. However, it is equally important to attract new customers for your business to thrive.
These 5 strategies will help you secure new customers more effectively:
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- Better customer experience
Delivering an exceptional customer experience is crucial for a self-service coin laundry operation. You can do the following to achieve this:- Improve exterior and interior – First impressions are very important. Impress potential customers with a clean space, convenient parking, brightly lit store, and safe environment.
- Amenities and extras – Consider offering something more such as vending machines, free Wi-Fi or children’s play area.
- Extended opening hours – Opening 24/7 will help you capture customers on
- Upgrade your equipment – Win over new customers with the help of advanced technology. Choose reputable laundry equipment brands that deliver the best laundry results.
- Promotions, rewards and giveaways
This is the most straightforward approach to gain new customers. Offer first-time customers discounts, freebies and rewards. You can also distribute branded merchandise to increase brand exposure for your coin laundry. A referral programme is also a great way to reward existing customers for introducing new customers to your business – a win-win for all parties. - Increase online presence
It is reported that as of January 2024, 28.68 million people in Malaysia, 83.1% of the country’s population, is on social media (Source: Global Digital Report 2024). Hence, social media is a great way to reach a wider market for your coin laundry business. Make sure your website is SEO-optimised. Try advertising on various social media platforms to attract new customers. - Local business partnership
Partnering with a local business can help you reach a whole new customer base. It could be fitness centres, cafes, restaurants or grocers in the neighbourhood of your store. You can co-host an event, cross-promote services, or even offer discounts to shared customers. - Community engagement
Being active in the local community will help spread the word about your laundry business. Organise events such as free laundry days, back-to-school promotions, or festive celebrations. Charity through donations or free laundry services to those in need will enhance your reputation and community ties. Educating your online audience with useful information including laundry tips or energy-saving practices can drive engagement and eventually conversion rate.
- Better customer experience
If you’re looking for cutting-edge commercial laundry equipment to enhance your customers’ laundry experience, PLE Laundry Equipment Sdn. Bhd. has got you covered. We offer world renowned laundry equipment brands including Huebsch. Contact us today at 016–262 2965 or 603–5633 6405 to check out our full product range.
