7 Common Branding Mistakes You Could Be Making
Small businesses tend to think of branding as just a nice logo and a catchy tagline. It’s more than that. Poor branding can affect your business positioning and credibility. Make sure you’re not making any of these 7 branding mistakes.
Inconsistency across touchpoints
You need to use the same fonts, colours, and tones for your brand across your website, social media, packaging, and ads. This uniformity makes your brand more memorable and recognisable.
Copying competitors
It may feel ‘safe’ to imitate successful brands in the same industry. But this robs your business of your own identity. Customers can easily tell that you’re the ‘imitation’ brand. This dilutes your business credibility.
Unclear brand message, values & purpose
Modern customers connect with brands that share their values. Hence, you want to show what your business stands for. It’s also important to clearly convey the reasons why customers should choose you over other brands.
Neglecting customer experience
How customers feel after using your products/service is also part of branding. For example, no one would revisit a dirty coin laundry even though your logo is cute. Poor service, sloppy packaging, or slow responses can undo even the best design work.
Wrong audience and inadequate marketing
Make sure you are targeting the right audience for your business. This allows your brand to easily connect to your potential customers. You also want to maintain constant visibility across all platforms. Consistency in appearance and style builds recognition and conveys a sense of reliability.
Staying the same through changing times
Branding is not a one-time project. Your brand needs to evolve with changing customer needs, and industry trends. It’s vital to refresh or realign your branding as your business grows.
Not using storytelling
Just focusing on your product/service features and pricing will not get you very far. The power of storytelling enables your customers to relate better to what your business has to offer. It creates an emotional connection that can build loyalty over time.
Building your brand strategically contributes to your business’s future growth. What matters is you’re making the right moves. PLE Laundry Equipment Sdn. Bhd. has in-depth industry knowledge and experience to help laundry business entrepreneurs excel in the industry. Contact us at 016–262 2965 or 603–5633 6405 to get started today.
