The ideal customers for a coin laundry these days are Millennials and Gen Z. These customers desire more than just basic laundry facilities. Here are 5 ways you can make your coin laundry more attractive to them:
Increase online visibility
Your targeted customers live and breathe in the online space. Google is their best friend for almost everything. Set up or claim your Google Business Profile. This is the best way for these customers to find you when they search ‘laundry near me’. Add great photos of your coin laundry and important landmarks. Include all relevant information such as operating hours, services, and promos to pique their interest.
Free and reliable Wi-Fi
This feature is a must if you want to attract Gen Z and Millennials. They use it to browse social media, stream content, or work. It will keep them entertained and engaged while they wait for their laundry. Ensure their comfort with spacious seating and a clean environment. They are more likely to stay longer and even share their pleasant experience at your shop on their social media.
Embrace digital technology
These younger customers are accustomed to smart technology. They expect your business to offer mobile payment options as they prefer cashless transactions. You also want to include a laundry service app. This app enables them to check for machine availability, make payment, and even get notified when their laundry is done. A loyalty and referral program on the app would definitely increase retention rate and bring in more new customers.
Social media-worthy space
Majority of these 2 generations are active on social media. Create a reason for them to visit and share videos or photos of your store on their social media. Design your coin laundry to be aesthetically pleasing. Get creative by perhaps including a coffee bar in your store. Encourage them to share their experience and tag your coin laundry. Run social media campaigns with prizes for best photos to drive engagement and reach a wider audience.
Eco-friendly and sustainable practices
Many Millennials and Gen Z care about the environment. They often gravitate towards businesses that uphold eco-friendly practices. Choose energy-efficient and water-saving machines. Partner with suppliers of eco-friendly detergents that are non-toxic and biodegradable. This move will lower your utility bill and appeal to those customers who are passionate about environmental preservation.
The younger generations value convenience, comfort, and sustainability. You’re more likely to attract them if you can fulfil their needs at your coin laundry. PLE Laundry equipment Sdn. Bhd. offers high-performing Huebsch commercial laundry washers and dryers with outstanding and proven energy and water-saving features. Contact us at 016–262 2965 or 603–5633 6405 to check out our full range of machines today.
