7 Strategies to Stand Out on Social Media for Small Businesses
Small businesses do not have access to resources available to large corporations. But you can still be seen in the social media space with creative and consistent efforts. Incorporate these 7 elements into your social media strategy to let your business shine through:
Storytelling, not selling
Hard-selling can be off-putting because it comes across as pushy and aggressive. Storytelling creates a connection between potential customers and your products and services. They can understand better how your business can help solve their pain points. Behind-the-scenes content is great for showing the care and dedication of your team. Customer testimonials project more authenticity.
Visual and relatable content
Short-form videos work best across social media platforms such as TikTok and Instagram. Colourful and interesting visuals capture your audience’s attention better. Choose topics that are relatable to your audience. Fun and humorous content and style often gain more views. Make your content shareable to maximize reach.
Make it local
Always appeal to the local audiences. Go big on promotions for major festivals celebrated by your potential customers. Post in local languages or dialect. In Malaysia, you would post content in Malay, English and Mandarin to reach different communities. Be sensitive when using cultural reference to not offend anyone by mistake.
Build engagement
Awareness is not enough. Maintaining constant engagement is vital to build trust that leads to conversion. You can run polls and quizzes. Encourage user-generated content such as photos and videos of customers using your products/services.
Exclusive social media promotion
Run promotions on your social media platforms. For example, show this post to get a RM5 discount on your next purchase. Tag 3 friends who would love this product to get a free gift. You can also cross-promote other nearby businesses to widen your audience reach.
Branding and consistency
Ensure your brand colours, design, tone, and hashtags are consistent on all the posts across your social media platforms. This is vital for strong branding. Post at least 2-3 times a week to create momentum and visibility.
Paid ads and local targeting
The right parameters for your social media ads are essential to reach the right audience for your business. One example is Facebook and Instagram allow you to target audiences within a 3-5km radius around your shop.
Standing out on social media is a long game. It takes time, consistency and creativity to reach the right audience and build on it. PLE Laundry Equipment Sdn. Bhd. is passionate about helping aspiring entrepreneurs succeed in the laundry business. Call us at 016–262 2965 or 603–5633 6405 to get started today.
