The key to keep your coin laundry customers coming back is a great customer experience.
These are the 7 vital aspects that will elevate the experience at your coin laundry:
Cleanliness
Your machines, floors, restrooms, and folding areas must always be clean. In view of the recent pandemic, customers will prefer a coin laundry that is regularly disinfected for their peace-of-mind.
Comfort
Ensure there is plenty of comfortable seating with charging stations for phones and devices. Good ventilation and lighting are a must. Incorporate a soothing décor to create a pleasant environment.
Machines
High-efficiency washers and dryers such as those from global Huebsch brand reduce waiting times. Regular maintenance is crucial to minimise breakdowns. Clearly display easy-to-follow instructions for using machines.
Payment
Customers these days prefer online payment options such as credit cards, apps, or e-wallets in addition to coins. Consider using loyalty programmes via apps to reward repeat customers.
Amenities
Free, high-speed WiFi is a must nowadays. Vending machines offering snacks and drinks can keep customers satisfied as they wait. You also want to cater to your targeted customers’ needs. This could include a kids’ play area for young families or a café for urbanites.
Safety
Strategically installed security cameras can deter crime and help your customers feel safe. It is also important to ensure that the premises is well-lit.
Communication
Even though a coin laundry is a self-service operation, you can still build relationships with your customers. Visit your store and get to know the regulars. Get some feedback from them to improve your operation. This personal touch will make them feel appreciated and earn their loyalty.
Frequent review of your coin laundry operation will help you identify areas of improvement to keep your customers happy. If you need more advice on how to run a successful laundry business, PLE Laundry Equipment Sdn. Bhd. is your best local expert partner. Contact us at 016–262 2965 or 603–5633 6405 for more information today.
