5 Essential Social Media Strategies for Malaysian SMEs in the Next Six Months
Social media is the main channel for businesses to reach their target audience. It’s vital for businesses to plan their marketing to keep up with the ever-changing trends. These 5 social media strategies can help SMEs in Malaysia get ahead in the second half of 2025:
Localization & cultural campaigns
Targeted content performs much better than generic messaging. This means tailoring your marketing campaigns to the occasions such as Hari Raya or Chinese New Year. Use Bahasa Malaysia, Manglish or local dialects. Collaborate with micro-KOLs (Key Opinion Leaders) who resonate within niche communities.
Social commerce & live selling
In-app shopping continues to dominate, especially via TikTok Shop, Shopee Live, and Instagram Checkout. Maximize your audience reach by hosting monthly livestreams. Include flash deals and live Q&A. Offer social-exclusive bundles or early-bird promos via chat apps.
AI-powered content & automation
Increase efficiency for content creation and managing social media with AI tools. Popular tools such as ChatGPT, Canva Magic, and CapCut can now handle everything from captions to video edits. Automate WhatsApp/Facebook Messenger replies using bots. Deploy predictive analytics to tailor offers and timing.
User-Generated Content (UGC)
Hearing from real people talk about your products and services is the best way to build credibility and trust. Such content may include unboxing, testimonials, or daily use experiences. For example, a coin laundry can spotlight its customers using their facilities and sharing their experiences.
Mobile-first, videos, shorts
Viewers still continue to favour short, vertical video content like those on TikTok. Reels and shorts are the way to go to reach a wider audience. Focus on creating 15–30-second videos optimized for vertical format. Use trending local audio and meme formats to increase virality. Focus on storytelling such as product demos, quick tips, challenges, or behind-the-scenes.
Start with just two strategies and set KPIs for each plan. Analyse monthly performance, review and refine your strategy to achieve your goals. PLE Laundry Equipment Sdn. Bhd. is committed to help laundry business owners upscale their operations. Check out our comprehensive, state-of-the-art smart Huebsch commercial laundry equipment range. Call us at 016–262 2965 or 603–5633 6405 for more information today.
