With its ever broadening reach, small businesses can no longer ignore the importance of social media as a marketing tool. This is how your coin laundry business can use social media to engage customers and drive revenue growth:
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Start small
There are many social media channels – Facebook, Pinterest, LinkedIn, Twitter and more. Find out which platform is most popular among your customers and start engaging on that one. Focus on that platform until you have mastered it before moving on to other platforms.
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Get help
Managing your social media is a daily commitment. If you’re not tech savvy enough or do not have the time to do so, it is best to get a social media expert to manage your platforms for you. The key is to oversee the work that is done so that you have full control over the direction and message sent to your customers.
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Continuous monitoring
You need to constantly monitor the effectiveness of each social media platform. Keep track of common metrics such as likes, shares and followers. If the engagements do not lead to an increase in your coin laundry shop revenue, it is time to review your engagement methods or try a new platform.
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Engage with content
Focus on content which is useful to your customers instead of pushing your products and services all the time. As a coin laundry operator, you may offer practical laundry tips such as how to get rid of stains or the best way to iron a shirt. That way, you will engage your customers on a deeper level and build loyalty in the process. Your customers will in turn be more willing to recommend your services to their family and friends.
