Strategic business alliance is a great way for Small and Medium Enterprises (SMEs) to take their businesses to the next level. A good partnership can lead to market expansion, cost reduction, risk mitigation and growth through shared resources and expertise.It all starts with the meticulous process of setting up a ...
The business arena is akin to a battlefield. Strategic alliances can provide business owners with the winning edge.If you are a small business owner, your enterprise may benefit from forming alliances with strategic partners in these 5 areas:1. Opening-Up New MarketsSMEs can access the markets of their business partners. You ...
It’s the new year! You probably have big plans for your business this year. It’s all very exciting. However, before your charge ahead, here’s one piece of good advice for you to increase your chances of success in 2024 – prioritise self-care.Here are the reasons why and how you can ...
It is not uncommon for SMEs to hesitate when it comes to advertising online. The main reason is they don’t really understand how it works. As a small business owner, it is crucial to consider online advertising as part of your marketing strategy especially in this digital age. Here are ...
The Covid-19 pandemic triggered the exponential growth of digital marketing. Even though life has now returned to normal, the digital marketing trend will continue to dominate the business landscape.Hence, SMEs need to stay on top of their digital marketing efforts by following these top 5 strategies for this year:1. Refine ...
