Getting People to Care about Your Coin Laundry Brand

Many advertisers play on our emotions to help sell their products because emotions affect our decision-making process. If you can form an emotional bond with your coin laundry customers, they are more likely to stay loyal to your services. Here’s how you can make people feel for your brand:

Stories move people

Instead of just hard-selling your coin laundry services, tell stories about your business that will spark a connection, serve as a talking point, and move people to take action. It could be the inspiration to go into this business or how your coin laundry served as a place for friends and family to spend time together. Share your brand stories across your social media platforms, in blog posts and ads. Your customers’ testimonials are also a good source for stories with a heart.

Incorporate values

Most customers feel more connected to a brand which shares their values and beliefs. The values of your coin laundry brand could be related to your passion for the business or the mission of your brand. For example, saving the environment could be your coin laundry’s value. This would appeal to customers who care about Mother Earth and prefer to opt for your coin laundry which offers eco-friendly, energy-saving services.

The human factor

Engaging with your customers in a human and timely manner is the most effective way to get them to care about your brand. A coin laundry may be a self-service operation, spending time at the shop and getting to know your customers personally will go a long way to create a human connection. When your customers can put a friendly and caring face behind your business, they are more likely to return and recommend your services to their family and friends.

Last but not least, always be sincere when telling your brand stories, relating your values and making a connection with your customers. People can easily see through a false front, and that would be disastrous for your brand.