Most self-service coin laundry businesses target young urbanites or families who are internet savvy. Hence, you should establish an internet presence for your coin laundry business via social media to reach out to potential customers. The following are 5 tips on how you can stand out in social media marketing:
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Create your own URL
Your social media name or URL should ideally contain the common terms that people use to search for your business. It should also reflect the nature of your business. For example, as a coin laundry operator, your Facebook URL could be Facebook.com/PLEcoinlaundry. Keep it short and be as consistent as possible across your various social media platforms to make it easier for people to find you.
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Fill out the ‘About’ section
Provide all the relevant information about your business in the ‘About’ section across all your social media platforms. You should also include two to three keywords you think your customers will use to look for your business. For example, you could use ‘laundry’, ‘coin laundry’ or ‘self-service laundry’ for your coin laundry business.
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Use Geo-targeted keywords
You want to target customers in your neighbourhood. Hence, it is important to include your address, cities and neighbourhoods nearby in your business description.
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Shareable content
Content on your social media platforms should engage your audience. Use images, videos, infographics, events or special offers that your followers may want to share. When your followers share your content, you extend your reach and visibility in the internet world, which could lead to more customers.
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Keep your content fresh
It is important to post new and exciting content on your social media platforms regularly to keep your followers engaged. Actively responding to social media pages will help you build a stronger online presence and credibility as a business.
