Nowadays, paid advertisements are no longer as effective as before because consumers are more skeptical. Your coin laundry can get around this problem by using content marketing. This marketing approach focuses on creating and distributing relevant content consistently to attract and retain a specific group of audience and ultimately generate leads. For your coin laundry, you want to produce blogs or videos on laundry related topics such as DIY laundry tips that appeal to your target customers.
How can content marketing help your coin laundry?
Content marketing is an effective tool to help you:
- Establish your brand identity and increase brand awareness
- Stand out from your competitors with content that highlights your Unique Selling Point (USP)
- Strengthen your reputation as a leader in the coin laundry industry
- Drive more website traffic and better exposure for your business
What makes good content?
You want to build your coin laundry’s credibility with good content. Here are 4 top tips to produce good content:
- Use influencers or laundry experts
Besides writing your own content, you could invite influencers or bloggers that are popular among your target customer groups to review your coin laundry. Laundry tips or educational articles by a laundry expert would also interest your potential customers.
- Get creative
Engage your readers or viewers with creative ways of presenting your content. Use humour or clever infographics to capture their attention. Find ways to keep your content entertaining while still effectively conveying your message.
- Keep it personal
Present your content with a personal touch. Use personal experiences that people can relate to. The key is to get your audience to care enough about your content to share it with their friends and family for maximum exposure.
- Go mobile
Almost everyone owns a mobile phone these days. Extend the reach of your content by making it mobile friendly. Content marketing that works best on mobile includes podcasts, visual posts, mobile-optimised emails, mobile video and social media posts.
Want to learn more about running your own coin laundry business? Contact PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 today for more information.
