Giving a good name to your coin laundry shop is a very important first step towards building a strong company identity. Whether you choose to use conventional, abstract or invent your own words, the name of your shop could be the talk of the town or break your business from the start.
Here are some of the factors to consider when choosing a name for your coin laundry shop:
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Communicate to your customers
The name of your coin laundry shop should ideally convey the expertise and uniqueness of the service you offer. For example, ‘Easy Laundry’ may imply that using your laundry services is a breeze. Do not pick a name that is too long or confusing.
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Get creative
Names with a ring or clever twist are definitely more memorable. One way to create unique names is to use new forms or spellings of existing words. For example ‘Easy’ could be spelt ‘Ezy’ or ‘Ezee’.
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Beware of trademark
After you have settled on several name options, perform a trademark search on the names. You don’t want to be infringing on other businesses’ trade names. An infringement on existing trademark could risk a costly law suit.
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A final checklist
Once you have checked your name options for trademark violations, you can narrow down to the name of your choice by going through the following steps:
- Pick the name which best describes your operation;
- You might want to test the names on friends and family;
- Read each name aloud. Pick one that is easy to pronounce and sounds good in radio advertising or telemarketing.