Choosing the Right Influencer to Promote Your Business

The rise of social media as a popular and important source of infotainment especially during pandemic has seen the increasing relevance of influencers as a valuable marketing tool for businesses of all sizes. These 3 tips will help you find the right influencer who will enable your business to reach a wider audience:

1. Popularity vs relatability

Celebrity influencers such as BTS or Siti Nurhaliza will no doubt give your business a wide reach but your potential customers might not be able to relate to their lifestyle. For example, big celebrities will never visit a self-service coin laundry. Hence, it would make more sense for a coin laundry business to work with a micro influencer whose lifestyle is closer to the potential customers of the coin laundry.

2. Define your goals

You want to make sure that the influencer of your choice can help you achieve your business goals. If your goal is to promote a new product, you would want to choose an influencer who specialises in reviewing your type of product. If you want to elevate your brand exposure, then a lifestyle influencer would be ideal for endorsing your brand.

3. Authenticity

Consumers are drawn to values and beliefs of influencers that are aligned with theirs. Hence, you need to ensure that the influencer you pick genuinely reflects the same values and beliefs of your target audience. A sense of authenticity means a deeper connection which may lead to higher conversion.

Influencers have a great impact on consumer behaviour nowadays. Hence, working with the right influencer will definitely extend the reach of your brand. If you need equipment and technical support for running a laundry operation, contact PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 today.