5 Ways to Connect with Your Customers in this Era of Disruption

The year 2020 has been chaotic to say the least for all businesses. Many establishments which still rely on traditional advertising found that it no longer works. They blame it on the pandemic but the truth is digital transformation has been redefining the role of marketing for more than a decade. The pandemic only sped up the process. Here are 5 things you need to do to market your business in this new era of disruption:

  1. Digital is essential 

You can only reach your customers these days via various online channels. Hence, you need to optimise your website SEO and build your social media platforms to remain visible to all potential customers in these trying times where people rely on online technology more than anything else.

  1. Focus on content marketing

Pushing your product benefits no longer works these days as customers are more interested in their user experience, how they feel about your brand, and how your company always puts their interest first. You can give them what they want with carefully curated content that are relevant to your ideal customers.

  1. Customer interests

Good content focuses on topics relevant to the times that interest your customers instead of product-related information. For example, a coin laundry business can talk about hygienic laundry tips to stay safe during this pandemic or highlight special precautions your shop is implementing to safeguard your customers.

  1. Share your expertise

People are more likely to trust an established expert in any field than a rookie. As a coin laundry operator, you want to convince your customers that you are the best option for them. Showcase your expert knowledge on all laundry-related matters in your content to establish credibility and build trust.

  1. Constant engagement

Posting regular content is one way to keep your customers interested. The other way is to continuously engage with them. It could be just a simple update, answering specific questions or even sharing personal experiences to keep the conversations going.

Results from content marketing don’t happen overnight. It is a long-term plan that has been proven to work. If you need advice on running your laundry business in this new normal, contact PLE Laundry Equipment Sdn. Bhd. at 016-262 2965 or 03-5633 6405 for more information.