5 Tips to Market Your New Website in 2021 and Beyond

A website is a must these days for businesses that aim to thrive beyond their local communities. If you want to draw a steady stream of visitors to your newly launched business website, you need to consider these 5 tips:

1. Brand Image

You need a unique and memorable brand image that will make you stand out from your business rivals. Play with different colour schemes and logo designs to find the image that represents your brand message. For example, coin laundry owners can use bright colours to convey a fun environment at their store.

2. Searchability

Nowadays, most people use search engines such as Google to find the products and services they need online. Hence, it is essential for you to invest in SEO to ensure that your website ranks among the top search results. You might also want to consider Pay-per-click advertising for faster results.

3. Combine digital and traditional 

Don’t just rely on digital marketing. You can consider traditional marketing methods such as direct mail, radio, TV, billboard advertising, sponsorship, networking and even PR events. The two methods will help you reach more diverse demographics.

4. Social media

Promoting your website on social media is a must. For best results, you need to understand your target audience and their preferences when it comes to social media platforms. Strategise your marketing campaign and social media content to maximise your reach and increase traffic to your website.

5. Quality content

Your website may be beautifully designed, but if it doesn’t offer any useful or exciting content, you are less likely to attract many visitors. Give your visitors a reason to revisit your website and share it with their family and friends. You can experiment with a variety of content including blogs, video and visuals.