5 Tips to Create an Outstanding Brand Name

A memorable brand name should be simple, interesting and perfectly sums up what the company offers to potential customers. Hence, it is important to consider your choice of words to create a brand name that will represent your business. These 5 tips will help you find the right name for your brand:

1. Spelling & pronunciation

Impactful brand names are typically short, sweet and easy to read such as Apple and Google. A brand name that is easy to spell is also easy to remember. Ask your friends and family to pronounce your brand name to make sure it doesn’t create confusion for your potential customers.

2. Domain availability

Do a simple search to check if the names you are considering have already been taken up as a domain by a different company. However, you shouldn’t choose a brand name just to get a free domain. Your brand name should always represent your business. Get creative with word play to get the closest match to your ideal domain name. It is also better to find a domain name with a .com extension as it is the most common one.

3. Read your URL out loud

Now that you’ve found a URL that fits your brand name and budget, you want to make sure that it sounds good too. Reading your URL aloud may reveal a bad connotation. Don’t get caught with a URL that sounds offensive or ridiculous.

4. Trademark

Always perform a trademark check with the local trademark registration authority before choosing your brand name. This simple step will save you from potential lawsuits in future should you end up using a name that has already been registered as a trademark.

5. Cultural issues

This is especially important if you want to do business in a multiracial country like Malaysia. You may want to combine words from different languages to create your brand name. However, you want to make sure that the choice of words does not end up being offensive to other races.

A distinctive brand name will help you stand out in the crowd. PLE Laundry Equipment Sdn. Bhd. offers the best brands in the industry to fulfil your commercial laundry equipment needs. Contact us at 016-262 2965 or 03-5633 6405 today for more information.