The Covid-19 pandemic has drastically altered the business landscape, favouring those that are flexible and able to adapt to the rapid shift to digitalisation. With the worst said to be over, businesses are looking forward to bounce back in 2022. Consider these 5 digital marketing strategies to boost your business:
1. Human connection
Social distancing has become the new norm in life. However, being able to have real human connection is still vital for general mental health. Hence, businesses that are able to harness technology to create the authentic human connection will have the advantage. Focus on developing real relationships with your customers by connecting with their emotions and aligning with their actions through your company goals, values and mission.
2. Get up close and personal
Technology has made it possible for you to personalise your marketing campaign to target individuals. Personalisation through one-on-one interaction, customised emails and rewards has proven to increase leads, conversions and sales.
3. Credibility
In this age of the internet, the right information is crucial in influencing customers’ buying behaviour. Hence, you need to establish yourself as the subject matter expert in the products and services that you offer. Build your credibility with educational content, useful advice and industry tips via various social media platforms to gain your customers’ trust and loyalty.
4. Strategic partnerships
You can enhance the customer experience by partnering with a company that performs a complimentary service to offer more value to your customers. For example, a laundry business could partner with a delivery company to deliver clean laundry to customers. Cross promotion on each other’s social media is another way all parties can benefit from such partnerships.
5. Brand story
Use your brand story to connect with your target audience on a deeper level. Be authentic, genuine and vulnerable. Use all the online tools available such as graphics, videos and live presentation to capture your audience’s attention. Compelling brand stories help businesses forge a strong connection with other companies and consumers.
As Asia’s number 1 coin laundry distributor, PLE Laundry Equipment Sdn. Bhd. is the best business partner for laundry owners in this new normal business environment. Contact us at 016-262 2965 or 03-5633 6405 today for more information.
