Many businesses were hard-hit by the Covid-19 pandemic. If you are considering quitting your business due to the challenging economic environment, we suggest you give these 5 tips a try first:
1. Create exciting content
Well-executed content marketing has been proven to increase customer conversions. You may want to review your products and services and find new ways that customers can benefit from them in this post-pandemic era. Generate some buzz based on this new information with a press release or articles to draw in more customers.
2. Work on your social-media
Social media platforms such as Instagram, Facebook and Twitter can help increase the visibility of your business. It is crucial to put more effort into boosting your social media presence since many customers have switched to online purchasing partly due to the pandemic. Get creative with your posts and engage with your audience regularly.
3. Improve your SEO
Search engine optimisation (SEO) is the key to help people find your business easily through online searches. Using and updating the relevant keywords related to your products and services will ensure that your SEO serves its purpose well.
4. Harness the power of infuencers
You can leverage on the audiences of influencers relevant to your market to widen your customer reach instead of building your own. You can barter a deal with these influencers for them to review and feature your products and services on their channel. For example, a coin laundry owner can ask lifestyle Youtubers to make videos of them trying out your laundry services. When their followers see it, they might want to check out your coin laundry too.
5. Reconnect with email marketing
A personalised and heartfelt message is the best way to reach out and reconnect with your customers. This can be done through email marketing. Whether it is a birthday wish, seasons greetings or special loyalty promotions, get personal and show that you truly care for their well-being. The sincerity during these tough times can help retain customers and win over new ones.
When times are tough, it doesn’t mean that it’s over. Your business can use a little booster every now and then to move forward. PLE Laundry Equipment Sdn. Bhd. is committed to help laundry business owners thrive in this post-pandemic era. Call us at 016-262 2965 or 03-5633 6405 today.
